Thank You, YMN Magazine!

I'd like to thank Erin Slonaker and Yarn Market News Magazine 
for the opportunity to be a speaker at this past weekend's Smart Business Conference in Seattle.

It was a great experience to share information and inspiration about visual impact in retail stores, 
meet so many people who are enthusiastic business owners,
and reconnect with people I met at the 2010 YMN SBC, as well!

I'd also like to offer a special thank you to Sarah Parker of Wild Fibers 
for lending me her giant knitting needle props.

I was worried about not having enough content for two sessions....
as it turns out, I had enough for THREE and ran out of time before I could share it all!
A few images that I planned to share in my second session were snagged from 
the Lion Brand Yarn Studios website - a great source of inspiration for displays.
They have archived photos of their own displays on their website at,
and you are sure to find some really great ideas there.

I'll try to pop in here and on my facebook page periodically 
to share some of the other images that DIDN'T get shared at the conference...

January 2015 Seminar for Vintage Show Vendors

I am excited to partner with Christie Repasy and Rita Reade for an upcoming event 
in collaboration with The Vintage Marketplace Antique & Vintage Show in Rainbow, California:

I will be presenting a seminar
on retail styling and booth design for vintage show vendors.

Included in the seminar will be a hands on demonstration of full 10 X10 booth setup using an on-stage display, illustrating how to build a booth with an effective and creative appearance. Handouts filled with valuable information for attendees to take home will be provided, and a question and answer segment will be held at the end of my presentation to help with your most challenging issues.

'Create Maximum Visual Impact In Your Show Booths'
 The content of this seminar is geared to meet the needs of those who sell products at shows.
This popular seminar is loaded with helpful information for vintage & antique dealers 
who sell at street markets and vintage shows,
though the information also applies to wholesalers with temporary booths at shows, 
gift show vendors, and artisans/craftspeople who sell at fairs and street markets.

Deb will present the principles of use of booth space, layout, fixture & furniture placement, 

scale, color, and basic display techniques. 
Utilizing these principles as you select products and props, and then plan and set up your booth, 
will help you to make a huge visual impact amid close competition on the show floor.

* Find out how to get big effects for little money (and weight and setup time). 

* Get the scoop on where to find cheap materials and props.
* Learn how to plan ahead to display your products effectively, 

and to provide inspiring design ideas along with merchandise to draw in customers.
* See how easy it is to create stories and themes with the merchandise you sell - 

even if there aren't multiples of any items.
* Discover how easy it is to create 'photo ops' in your booths at shows - 

because you DO want your booth to show up on social media!
* Hear why it is important to create a 'brand image' and use it at a show.
* Understand why using space wisely & effectively will help you 

get more people entering and shopping your booth.
* Leave with a slew of ideas, inspiration, information, and a written outline 

that will help you remember everything you just learned!

WHERE: The Oaks Park, Rainbow, California (near San Diego)
WHEN: Saturday January 31st, 2015

1:00pm – 3:30pm $48.00 register here
Click 'Read More' link for continued information...

Create Eyecatching Jewelry Displays with Paper!

I volunteer some of my time at a charity re-sale boutique,
where they graciously allow me to create displays in their store -
which helps them sell more of the donated product to raise money
for the many programs and services that they offer to families in need.
(find out more about Laura's House here)
 The thing about re-sale, second-hand, thrift and consignment shops is
that EVERYTHING is basically one of a kind.
You can't mass out a display with the same item, or fill shelves with it.
And when it comes to jewelry... well, for items that are already challenging to display,
the fact that it's all 'onesies' and 'orphans' means I have to get REALLY creative.
There are two things I've done to the jewelry display area in the store
that will work in any retail situation...
* Group items by COLOR
* Create a THEME for the area to tie elements together.
I chose to use old books and book pages to create props for the jewelry,
which gives the two shelf units a cohesive style - and draws viewers closer.
The two tall shelf units offer ample space,
and so I let each shelf host a separate color of jewelry and accessories.
Bringing in a few color-coordinated handbags and scarves helped, 
as they are a larger scale than the jewelry and more visible from a distance. 
Ditto for the other props used... china, books, bowls, a pillow, etc.
The paper, pages, and books that I used add a bit of texture and a visual 'platform' to each shelf,
making the color of the jewelry stand out:

Some paper is rolled up, and holds rings & bracelets.
Some paper is folded or curled, and tucked into china dishes.
Some paper is cut into shapes and taped to the back wall.
Some books are laid open, others stand up or are stacked.
I even tore the covers off of some of the books, 
and used the library card inserts on them as 'art' on the walls!

I like using books with old, aged, 'foxed' and spotted pages - 
I think they have more character.
I also like using maps, and sheet music, in similar ways.

I've used paper in displays in MANY ways in the past - 
see more here, here, here, here, here, here , here and here.

Folding Revolution!

If you are in retail, at SOME point, you've folded shirts. 
Probably a LOT of shirts.

GAP came up with 'the folding board' back in the 70's, 
to insure that their plethora of tees and sweatshirts would be uniformly folded in displays.
(yes, youngsters, GAP used to be a jeans and tee shirt store. Not a fashion boutique)
Disney uses folding boards for consistent stacks, as well.
They work - but they can be time-consuming.

And in retail, time is not on our side. Everything in a store gets messed up - constantly.

Now THIS GUY has created  
a method for folding shirts that takes less than two seconds. 

You read that right....

No boards or contraptions needed - Just your own two hands.

Watch the video and try it - it works! EVERY time!

And as you work your way through the size range, 
every shirt will fold with the front graphics placed
in EXACTLY the same spot on the fold - 
creating neat, crisp stacks.

sign me up!

(I'm definitely sharing this one with my cohorts at Disney)

Video content from