A New Retail Display Resource

In the retail field, we are always searching for resources and ideas to amp up our visual merchandising knowledge and practices. The combination of inspiration with how-to information is invaluable to a busy and cost-conscious retailer. My most popular seminars & articles over the years have been of the 'How to Create Innovative Displays Inexpensively' variety, with as many ideas as I can fit into the time or space allotted. Trade shows and merchant associations have requested my '100 Fast, Cheap, and Easy Display Ideas' seminar topic more than any other subject.

It is my pleasure to share a new retail display resource with you:
My friend and fellow visual merchandiser & public speaker Linda Cahan has written a new book: "100 Displays Under $100" . Linda has gathered inspiration and information from many sources, and combined them to present a soup-to-nuts compilation of great ideas and the help you need to create them yourself.

This full color book is filled with photos of fun, creative, interesting and inspiring displays from designers all over the world. Included in the book is a list of must-have tools for your display toolbox, some excellent vendors, and a short section on the basics needed to make the magic happen. Each display featured is under $100 and most will work for a huge variety of merchandise and types of retailers. 

This is written in a recipe book format: There is a brief introduction and then a "Need" and "Sequence" section explaining exactly what you need to pull each display together and then, how to go about doing it.

This is a great resource for your store, or as a gift for a friend with a store. If you want to learn more about display and visual merchandising, you'll learn a lot just by going through this book.

"100 Displays Under $100" is available online in a PDF format for $25.00.
It is also available in a soft-cover, spiral bound paper format for $39.95 + $5 shipping (within in the USA, extra for overseas.) 
Either can be purchased via PayPal or US checks.

Combine it with Linda's DVD "Visual Merchandising 101: The Basics of
Excellent Presentation" and you have a good beginning course in display and VM! ($59.95 + mailing - overseas extra.)

Order through: lindacahan@verizon.net
Visit Linda's Web Site: www.LindaCahan.com  

{image credit: Linda Cahan 2010; All Rights Reserved}
{Linda provided me with the details about her book,
and the content of this post. I don't have a copy yet!}

Design Resources from Gingko Press

 
Today I received an email from Karen at Gingko Press, 
asking me to help them promote a new book release. 
More on that coming soon!

As I searched through their web site, I found a large selection of books that they have published that I consider valuable resources for the design of retail spaces. From fashion to food and brand image, these compilations of work by designers from around the world is sure to inspire and educate you.

Each title below links to the book's information page 
on the Gingko Press web site.

Super Identity
In Your Sight & In Your Mind
First impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand. Be it the visual identity for fashion branding or traffic signals, service industry manifestations or restaurants and food boutiques, Super Identity – In Your Sight and In Your Mind, unveils the ever changing, cutting edge of this visual language. 

A brilliant collection of simple, novel and out-of-the ordinary packs and displays, this book illustrates perfectly how to showcase a product to its best advantage.

Visual Greetings from Business Cards and Self Promotion
Artists and studios featured range in their specialist fields from direction and design of moving image projects to product packaging, typography, event promotion, interior design, fashion, music photography, illustration, graphics, film, exhibitions and interior and product design.

Design for Kids
There is a visual universe that children immediately recognize. Enter a bookshop with your children, and you can be sure they will quickly be drawn to the department aimed at their own age. Growing Graphics – Design for Kids opens a window to this visual universe of children at different ages, presenting a multitude of graphics aimed at them: Logos and characters, corporate identity, packaging, labels, catalogs, brochures, posters, invitation cards, books, educational material, web and multimedia design, exhibitions, signage etc.

Design Taste
Graphics & Interiors for Bars & Restaurants
In a frenetically paced, time poor world 'dining out' has become a frequent activity and accordingly, patrons of restaurants, hotels, coffee lounges, clubs and bars have become more discerning. To succeed, each requires its own particular brand of ambiance and an image with which its guests can readily identify, from the soft and subtle to the bold and daring. Design Taste is a brilliant collection of identity designs covering everything from external signs and entrances to logos, menu cards, tableware, uniforms and interior design, and how to visually create a unique experience for the patron.

Stay tuned for information on their latest release here...


{Image and All Book Descriptions 
property of Gingko Press; 
All Rights Reserved}