Start with a 50' by 300' empty goat barn at a fairgrounds complex
Fill a 50' X 50' area with goods from 65 vendors,
all in inspiring displays and brand-image building scenes,
creating a country store (as shown above)
and then...
go even further:
and then...
go even further:
Drive a vintage truck into the other end
and surround it with hay bales & tables for a bingo game setting
Load in 20 vendor booths filled with antique, vintage, and handmade artisan goods
(*Note to PA system announcer: Art-I-Sahn, not Ar-teee-si-an)
Do all that in just two days
(yes, TWO days)
and then
Invite 25 thousand people to come shop for three days
then
tear it allllll down in four hours
and end up with an empty barn again
Sound like fun?
It actually was!
The FOLK Magazine staff, volunteers, and vendors
did a stellar job on this event.
FOLK Magazine sponsored this venue this month,
as part of a larger flea market event in Springfield, Ohio.
Having a pop-up presence for our brand at shows like this
enables us to reach the goal of 'bringing the pages of FOLK magazine to life'
and exposing our vendors & products to a whole new customer base -
while also sharing what our publication is all about.
We set up another store on Main Street in Beaver Dam, Kentucky
this past weekend, as well (but I wasn't there, so I have no photos of it)
and there are many more in the works!
Have you had any experience with a pop-up store?
What are some of the best ones you've seen?